Are these prices realistic or are they dumping prices?

Is it possible to get a professional manicure for 30–40 zł or a specialized pedicure for 60 zł??
Yes, this happens quite often, in fact.Why do some companies charge such low prices while others have, let's say, normal, market-based prices??

In my opinion, services are provided by two groups of people.In the first category, I would include people working off the books, without a registered business, who have little or no education and professional experience in the services they provide.These individuals most often work in the field—that is, in clients’ homes or in their own homes—where hygiene conditions usually do not meet health and safety requirements.
These people buy the cheapest products on the market—let's say, of various origins—and work on low-end equipment.
… “I use disposable abrasive caps at least three times,” or “hand disinfection, instrument sterilization”?- "Why would I need that? I work exclusively with healthy clients.".
And anyway, those aren't all the arguments put forward by so-called nail stylists and so-called pedicurists.

Savings Know No Bounds.It’s worse if something happens that you can’t predict—for example, the disease spreading from one client to another, or if you yourself end up with an “unwanted passenger” and become a carrier of that nasty virus.
Not to mention what will happen if a neighbor who is dissatisfied with the service kindly reports the matter to the tax office or the public health department.

The second group of people who provide services at higher prices (market prices) consists primarily of those who respect their profession and their clients.They feel valued when a client says, “Thank you, I’d like to schedule my next appointment.”.We're talking about female professionals who run their own businesses or work in beauty salons and/or podiatry clinics.

Intense competition and continuous development in the industry make further education necessary.Service providers participate in training sessions and seminars, which often represent a significant expense for them.The knowledge gained through various training programs is, in part, passed on to clients in the form of professionally delivered services.

High-quality equipment, tools, and furniture are also factored into the service price.In addition, insurance costs, rent, utilities, and advertising—which represent a significant expense—put a real strain on the business’s budget.
To make the client feel even a touch of luxury, the owner of a salon or treatment room must at least ensure that the waiting area and the treatment room have a pleasant decor..

Nail technicians charging 90–120 zł for a French manicure, or estheticians and podiatrists charging 140–150 zł for a specialized pedicure, offer their services using the best gels, nail polishes, cosmetics, and tools—a fact that should not be overlooked.

Clinics that offer slightly more expensive services ensure proper disinfection and, in the case of podiatry services, also ensure that instruments are sterilized.

Legally operating practices record their revenue on a cash register and pay the required taxes.

Providing high-quality services is expensive.It is important to be aware that every price calculation is based on expenses.

The profit generated from operations is used to pay salaries to employees and the owner, and to fund the practice's continued growth.Without development, there would be no progress, nor would there be the best equipment or specialists.

All of this is also for the customer who pays to ensure the service they ordered is performed properly.
It's the customer—if they want to use the service, they must contribute to the costs.After all, the customer is buying a service and choosing the service provider they want to give their money to.Whether he chooses the 40 zł service or the 90 zł service is up to him.

As I observe the cosmetics market, I notice that consumer awareness is growing.They are increasingly inclined to choose more expensive services in exchange for the professionalism and expertise of a cosmetologist or podiatrist.That's the right direction and a positive trend.
Raising public awareness of this should be the responsibility not only of every nail technician, cosmetologist, and podiatrist, but also of the media in the broadest sense.
The growth of the cosmetics and podiatry industries requires service providers to be highly committed to their businesses, to engage in ongoing professional development, and to make investments.Weak providers offering prices that are too low for their services will not be able to meet these requirements and will eventually be forced out of the market.

This reflection was written by Marek Cyrulik – Lady's Nails Cosmetics

We invite you to read our next article, “Pricing for Cosmetic and Podiatric Services” (link).

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