How can you gain your customers' trust?

Whether your salon is located in your home or in an upscale shopping center, you should learn the basic principles of building customer trust.This results in extraordinary loyalty and trust among our female customers.They’re what allow you to support your salon and your family, but above all, they give you a sense of satisfaction from the work you do.It's hard to be perfect, but we must strive for perfection.

Here are a few tips on how to gain a customer's trust:

Keep your living room clean.
When a customer walks through the door of your salon for the first time, she should see a nice, clean space..Make sure that the work tools and cosmetics you use are always in their proper place.Plenty of natural light and plants also contribute to a positive image.Set aside a small area for a dressing room, have a few current newspapers or magazines on hand, and offer coffee or tea.Showcase the certificates that attest to your professional experience.

Meet your deadlines.
If you've scheduled an appointment with a client for a specific time, make sure that when she walks into your salon, she doesn't have to wait for you to finish your previous appointment.Try to be there to greet the client yourself, welcome her, and suggest a brief chat over a cup of tea.While you're at it, ask her a few questions about how her recent manicure turned out, and talk to the new client about her expectations and her experiences so far..

Take care of your image.
You are the first and most important advertisement for your salon.Make sure your hands, apron, and work area look presentable.With your appearance, you encourage your clients to try the treatments that you use yourself.

Share your expertise.
The knowledge and experience gained from the training courses at and through practical experience should be skillfully applied; however, do not force anything on others—instead, make suggestions..If you make a suggestion, explain why—the client will definitely appreciate it..

Hygiene in your salon.
Before performing the treatment, offer the client her own personal space with tools that will be used exclusively for her.These include, for example, nail files, cotton swabs, a nail drill, a towel, etc..A valued customer will surely appreciate this gesture.

Create a customer file.
Record all tips, comments, observations, and services provided in the client's file.This will help you save time in the future, and the client will be pleased to receive professional and comprehensive service..

Listen and Talk.
While working, you may encounter various types of female clients.Some like to talk a lot about themselves and others, while others are quiet and genuinely interested in your work.Just as all women are different, each of your clients is unique.Try not to interfere in her private life, though.Listen, but don't pry, don't give advice on personal matters, and don't ask about them.

Even though close contact is very important, try to start conversations about neutral topics, such as fashion, movies, animals, etc..

Avoid profanity like the plague.Even if you feel very comfortable with a client, remember that you’re shaping the image of your beauty salon, and vulgarity is definitely not attractive..

Try not to talk about your competitors, even if the client brings up the subject herself..That is unethical.

Don't talk about your female clients, because it gives the impression that you'll eventually tell someone about one of your listeners.

Also, try not to stay silent while you're working, even if you're completely focused on the task at hand.

Play some interesting, relaxing music, but don't play it too loud.

If a customer asks you how a particular product works, feel free to explain it to her.This way, your client will be confident that she has found a competent and professional esthetician—and, at the same time, she’ll listen to you with interest..

Suggest additional services.
Before the treatment, suggest, for example, a dry manicure or pedicure.You can offer a paraffin wax bath or a hand massage after the treatment, or apply hand lotion to the hands.

Suggest products for everyday use care.
You can promote a product that you use and that is intended for daily skincare, such as a body oil, cream, or lotion.A satisfied customer who has received professional care will be happy to buy it from you—and in the process, provide you with some extra income..
If you give a client the impression that you were a wise servant to her and she was your mistress, you can be sure that such a client will visit your salon regularly and won’t hesitate to spend money on you.From the customer's perspective, it doesn't matter whether you provide services at home or in an upscale salon.The rule is always the same—the customer is king, and knowledge is our best guide.

Offer discounts.
It's worth considering, for example, seasonal discounts.Especially when a quieter period is approaching and business slows down.

Keep your female customers in mind.
It's good practice to schedule the next appointment with the client.Agree that you'll be the one to call a few days in advance to remind them about the appointment.Amid the hustle and bustle of a hectic daily routine, a client doesn't always have time, and sometimes she forgets the date of her next appointment.
If you're particularly interested in maintaining good relationships with certain female clients, it's a good idea to send them a card on their birthday or name day.You'll be surprised by how positively this gesture is received.